Taylor Swift is on the verge of completing the initial phase of her groundbreaking Eras Tour. CNBC reports predict the tour will gross a staggering $1 billion in revenue. But delivering a show of such high caliber as Swift’s isn’t a solo act. The acclaimed artist recognizes the collaborative effort, and in gratitude, she’s distributing bonuses amounting to $55 million amongst her production team – ranging from the catering crew to the dancers.
In an intimate gesture, Swift penned handwritten notes for every team member. Delivered personally by her father, who plays an integral role in the tour’s operations, each note expressed, “Thank you for your outstanding contribution to the U.S. segment of The Eras Tour!! Enjoy your well-deserved bonus of $100,000. With love, Taylor.”
The initial beneficiaries of this generous gesture were the 50 truck drivers responsible for transporting the tour’s equipment nationwide. TMZ shared that these drivers received bonuses before the Santa Clara, California, penultimate show.
Following six performances at the Sofi Stadium in Los Angeles, Swift’s Eras Tour is slated to captivate audiences in Latin America this autumn. Subsequently, in 2024, the tour will venture to Asia, Australia, and Europe. Recognizing the overwhelming demand for tickets and acknowledging fans who couldn’t secure one, Swift has expanded her North American tour dates by 15 for autumn 2024. This includes a six-show run at Toronto’s Rogers Centre. With this addition, the Eras Tour now boasts a record-breaking 146 shows, the most extensive tour in Swift’s illustrious career.
Dubbed by Rolling Stone as a “three-hour retrospective celebration,” the Eras Tour offers fans an extensive 44-song setlist, covering the breadth of Swift’s discography. Organizing such a monumental tour demands immense effort, and Swift’s gesture underscores her appreciation for the unsung heroes who ensure the tour’s seamless execution.