“You Get a Car!” – Oprah’s Epic Giveaway Still Leaves Viewers Speechless
|In a moment that made television history, Oprah Winfrey turned an ordinary studio taping into the surprise of a lifetime—gifting every single audience member a brand-new car.
That’s right. All 276 people seated in her studio audience during the 2004 season premiere went home with the keys to a brand new 2005 Pontiac G6.

A Television Moment Like No Other
It started like any other episode. Then came the twist. Oprah, smiling ear-to-ear, stood before a cheering crowd and delivered the news: “Everyone here is getting a car!”
What followed was pure chaos—joyful screams, tears, and disbelief. People hugged strangers, jumped up and down, and held their new car keys in trembling hands.
A \$7.7 Million Surprise
Each vehicle was valued at around \$28,000, bringing the total giveaway to a jaw-dropping \$7.7 million. But for many in the audience, it wasn’t just about the money—it was about the life-changing moment they never saw coming.
Many of the lucky recipients had written to Oprah about their struggles with broken-down cars or no transportation at all. Some had no idea their family or friends had nominated them.
More Than Just a Car
These weren’t stripped-down models. Each Pontiac G6 came fully loaded with:
- A powerful V6 engine
- Front and rear airbags
- A panoramic sunroof
- XM Satellite Radio
- OnStar safety support
- Choice of color, from sleek silver to bold red and electric blue
And yes, they all came topped with a big red bow.
How Oprah Pulled It Off
She built the suspense like only Oprah could. First, she invited 11 guests on stage to receive their cars. Then, with a wink and a playful fib, she told the rest of the audience only one more car was up for grabs.
Each remaining person received a small gift box—only one was supposed to have keys. But when Oprah gave the cue to open them, every box contained a set of car keys.
The studio exploded.
Why It Still Resonates
This moment wasn’t just a marketing stunt for Pontiac (who donated the cars to promote the new model). It was a heartfelt act of generosity that showed how a bit of kindness—and a lot of flair—can create unforgettable joy.
Nearly 20 years later, the words “You get a car!” still echo as one of television’s most unforgettable moments.
It wasn’t just a car giveaway—it was a celebration of hope, a jaw-dropping surprise, and proof that sometimes, the impossible really can happen.